Custom Home Builders Portal Information for Custom Home Builders
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The custom home builders portal is a web site designed to promote custom home builder's web site and the builder's business by leveraging the strength and resources of the group of builders. Spreading out the cost to promote several non-competitive builders, each can get better results for a lower cost.

GOALS

• Attract more visitors to builders' web site using the "economy of scale" of promoting one portal site instead of each individual web site.
• Attain top search engine placement for search terms used to find custom home builders.
• Provide each builder an exclusive listing for their geographic area.

How It Works

The idea of the custom home builders portal is to share the cost among custom home builders around the country. Instead of each custom home builder paying for Google AdWords, Yahoo! Sponsored Results, and Search Engine Optimization, the Custom Home Builders Portal can pay to be included in all of the top search engines, and all of the builders will benefit.

Recently I was searching for real estate agents in my town at homes.com and for a city of 75,000 residents, I found 1042 real estate agents. Each agent pays to be included in homes.com, but their benefit is lost in among 1041 other agents. For this reason, the Custom Home Builders Portal will limit the number of builders for each city or region. You won't be lost in a crowd. Only one custom builder from each area will be accepted. Larger cities will be divided into regions, and each region will have one builder. Subscribe before your competitors do. Once a city is taken additional builders will NOT be accepted.

The portal will be kept very simple and easy for visitors to find the builders that they are interested in and to go the builder's own web site. Visitors will be just 2 clicks away from your own web site. The portal is organized with a page for each state. Listed on the state page will be each city or metropolitan region. The custom home builder will be listed for the city with a short description and a link to their web site. At this time there are no plans to have any banner ads, etc. And there will NEVER be pop-up ads or pop-under ads. The purpose of the portal is to provide an easy way to find custom home builders in any part of the country, and direct visitors to your web site.

The more cities and regions included in the directory, the more everyone will benefit. As the number of subscribers increase, so does the money available to attract more visitors through the portal and to your web sites. The key is an economy of scale. Also, as the number of builders increase, the more useful and popular the portal will become for people to connect to custom home builders around the country.

To build the number of subscriptions as quickly as possible, Ottomation is offering Charter membership $39.95 per month for the first 20 builders to join. Join On-line Today. Membership is $49.95 per month. Subscriptions are invoiced quarterly.

Custom Home Builders Portal is currently using:

• Google Pay-per-click advertising
• Yahoo Pay-per-click advertising
• Submission to Open Directory
• Submission to the top 'organic' search engines
• Optimization of portal pages for top placement in the search engines.
• Monitoring of search engine positions and on-going optimization for the search engines

To subscribe to the custom home builders portal, call 303-423-0526 or join on-line.

 

Ottomation Inc.
12322 W. 64th Ave # 101
Arvada, CO 80004
(303) 423-0526

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